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How simple is the platform to navigate and execute my specific needs?

Our product team created an elegant and simple workflow with the objective of giving you back time to focus on your clients and practice. With a minimal amount of screens and clicks, you are able to holistically analyze your client’s account, generate proposals, and submit accounts for implementation and management.

Can I bring my current strategies into your platform?

Yes- you will have your own model shelf from which you can select your models and assign to client accounts.

55ip’s research team is also available to collaborate with you to build your custom strategies.

How customizable is your platform?

55ip’s digital platform is yours and can be customized and branded to suit your practice objectives.   

How does 55ip fit in with my current technology stack?

Great news here, it’s super simple and without the need for additional integration. You can use our digital platform and leverage our integrations to build or select a model, assign to an account, and submit it. We do all the rest.

What is your platform and what do I use it for?

We are an investment strategy engine that empowers advisors to deliver custom, automated, and intelligent portfolios for their clients. You can easily upload a client or prospect portfolio, diagnose areas of improvements, run proposals, and implement such changes to improve your client outcomes. 

Do I need to inform my clients that I use you for portfolio management?

55ip helps you deliver YOUR portfolios. To accomplish this, we can act in two different capacities: use our capabilities to generate and deliver a trade list for the advisor, or we can act as a sub-advisor, for which an advisor needs to inform clients that they are leveraging our technology to implement their strategies. In both capacities, you can use our platform and team as an extension of your practice.

Can you work with my existing model portfolios?

55ip can help you automate your existing model portfolios, but also identify potential efficiencies, such as fee, tax, and risk management. Our tax-aware transitions technology facilitates the onboarding of new clients to your models.

How do you help me with portfolio management?

55ip’s portfolio management team and digital platform can help you design and build your own custom strategies while still allowing you to retain control or outsource major aspects of the portfolio management process: investment selection, asset allocation, portfolio construction, tax management and trading.

Can I customize my strategies?

Yes, one of 55ip’s core missions is to enable advisory firms to deliver custom, automated, and intelligent investment strategies 

Which custodians you are connected with?

We are connected with Schwab, TD Ameritrade, Fidelity, Raymond James, Jefferies, LPL, Shareholders Service Group, and Pershing.

How do trades get executed?

As a sub-advisor, we provide full service trading and rebalancing for all accounts that we manage. As strategy allocations shift over time, we handle all rebalancing, trading, and settlement activity.

If you instead choose trade list delivery, we do the work of automated trade generation and make the execution quick and easy for you through your custodian connections.

Can I customize each account-set restrictions, etc.?

Yes, each account can be customized with specific restrictions. For example, advisors can set a required cash minimum at the account level or restrict securities in the account.

Do you have NTF strategies?

Yes, our fund selection Algorithm can help you build strategies from the entire ETF universe or any custodians no-transaction fee list.

Do my accounts incur trading cost?

Our fund selection algorithm prioritizes each custodian’s no-transaction fee list first. If the exposure is not available on the NTF list, we seek out the most efficient ETF available and accounts will be charged based on their individual commission schedules.

What products do you use – Mutual Funds, ETFs, Stocks, etc.?

We help advisors build custom strategies with low cost ETFs as the primary building blocks.

Where did the name “55ip” come from?

55 is a triangular number, which means if you start with 10 units on the bottom row and graduate up to the tip of the triangle with 1 unit, you will have 55 dots. In the simplicity of the triangular number, 55, we see opportunity. Each dot represents a potential building block for a customized portfolio strategy. You don’t need to use all of them, just pick the ones that work for that client. It captures our belief that you don’t need all the products in the investment universe, you just need core capabilities to use the products intelligently.

Where can you provide value for my firm?

55ip’s investment strategy engine enables financial advisors and wealth managers to both own and automate their investment strategies, fueling a differentiated value proposition while freeing critical time to focus on client relationships. With 55ip, advisors are able to seamlessly incorporate sophisticated quantitative capabilities and scalable portfolio implementation into their practice, facilitating the entire investment management workflow, from client-level strategy customization for lower fees, taxes and risk of extreme losses through trade execution. 55ip is the first firm to truly thread the needle of “fin” meets “tech”.

What is the origin of 55ip?

55ip was founded by Dr. Vinay Nair, a leading academic and entrepreneur. He observed within asset management that the expansion of the index industry had created thousands of lower-cost passive products. At the same time, the macroeconomic environment had turned investor focus from finding alpha to managing betas and the flows from active funds moved dramatically to these low-cost passive building blocks.

Dr. Nair believed that the world didn’t need more investment products. Instead, he envisioned a digital platform that democratized institutional know-how and capabilities to a broader audience. This platform would deploy sophisticated quantitative capabilities to address investment frictions such as fees, taxes, and risk of extreme losses that can act as quiet portfolio killers, rather than relying primarily upon stock selection in the search for alpha.

To capitalize on these trends and vision, a new breed of firm was needed to help users – such as RIAs, wealth management firms and family offices – select, curate, and package these instruments into thoughtful portfolios for their clients.

To fulfill this vision, Dr. Nair leveraged resources and relationships from academia and prior organizations to establish a talented cadre of top-tier investment researchers, tech developers, and advisory space leaders to bring the 55ip platform and investment strategy engine to market.

What does 55ip do?

55ip’s digital platform and team helps our clients deliver low-cost, tax-managed portfolios leveraging intelligent automation. Our clients are empowered to leverage passive building blocks and proprietary algorithm-based quantitative investment capabilities and technology to deliver a more sophisticated, personalized investment experience while reducing time spent on standardized investment workflows.

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