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J.P. Morgan and 55ip. Let’s solve it.

Combining a powerful suite of model portfolios with automated tax management.

Model Portfolios
by J.P Morgan

Access diversified portfolios composed of ETFs and mutual funds, all in a single package. Simply choose portfolios that align with your clients’ goals and let J.P. Morgan do the rest.

Tax-smart technology
by 55ip

Transition into models with ease while minimizing taxes. Offer your clients more with tax-loss harvesting, automated rebalancing, trade execution, and reports.

Building stronger portfolios together


How it works


What services does the J.P. Morgan and 55ip partnership deliver?

The partnership combines a powerful suite of model portfolios with automated tax management, providing:

  • An advisor-facing platform to access a suite of diversified J.P. Morgan Models to meet a variety of client needs
  • Automated tax-transition technology to easily move clients into a variety J.P. Morgan Models
  • Automated, ongoing tax-loss harvesting across all your client accounts
  • Automated trading and rebalancing functionality for both qualified and non-qualified accounts1

1Automated trading and rebalancing are available if you sign a sub-advisory agreement with 55ip. For a trade list delivery agreement, 55ip provides trade lists and the advisor is responsible for executing trades.

How do I get started?

Getting started is easy. Advisors just follow these three simple steps:

  1. Access the 55ip platform to register and create a login.
  2. Sign 55ip’s sub-advisory or trade list delivery agreement via DocuSign.
  3. Engage with 55ip’s Advisor Success Team for onboarding.

What J.P. Morgan Models are offered?

J.P. Morgan offers a suite of diversified portfolios composed of ETFs and mutual funds built to meet a variety of client needs.

  • Strategic ETF Models: Long-term, benchmark-oriented investment approach in a portfolio of ETFs
  • Strategic ETF/MF Models: Long-term, benchmark-oriented investment approach in a portfolio of ETFs and actively managed mutual funds
  • Strategic US-Only ETF Models: Long-term, benchmark-oriented investment approach in a portfolio of US-only ETFs
  • Tactical ETF Models: Flexibility to take advantage of short-term market dislocations
  • Multi-Asset Income ETF/MF Model: Delivers a consistent stream of income on a monthly basis

How can I learn more about J.P. Morgan Models?

Additional information is available in the portal, including model descriptions, fact sheets, trade commentaries, and monthly audio commentaries.

How do I initiate a tax-managed transition into J.P. Morgan Models?

  • First, select the J.P. Morgan Model that best aligns with your client’s goals.
  • Next, upload your client’s current portfolio and create a customized transition plan using 55ip’s tax technology and easy-to-understand client proposals.
  • 55ip will then facilitate a tax-managed transition to the new model over time and within your client’s custom parameters.
  • You will receive ongoing automated tax management and clearly illustrated client reporting.

Are there benefits to using this for non-taxable accounts?

Yes, 55ip provides services, such as automated trading, rebalancing, and reporting for both your clients’ qualified and non-qualified accounts. It is a solution designed to appeal to your entire client base.

Do all Financial Professionals have access to 55ip?

Currently, 55ip’s platform is available to Registered Investment Advisors who custody at Schwab, TD Ameritrade, or Fidelity. If you do not use one of the previous three custodians, reach out to your J.P. Morgan representative for more information.

What is the fee?

J.P. Morgan fully subsidizes the cost of using 55ip in conjunction with low-cost J.P. Morgan models, enabling Financial Professionals to build a tax-efficient, scalable practice for the combined cost of 7-31bps.2  

2Reflects the weighted average expense ratios of the J.P. Morgan models, as of 6/30/21. Fees are subject to change.

What are the account minimums?

The account minimum for taxable accounts and non-taxable accounts is $50,000.

How do I integrate 55ip with my custodian(s)?

  • 55ip’s platform is designed to integrate seamlessly where advisors run their business today with deep custodial integrations. Today, 55ip has custodial integrations with TD Ameritrade, Charles Schwab, and Fidelity.
  • Advisors will have to authorize their custodians to share data with 55ip. This is a simple process, but instructions vary by custodian. Please contact the 55ip Onboarding Team ( or your dedicated Advisor Success Manager with any questions.

Who can I contact with any questions?

  • 55ip: Dedicated J.P. Morgan partnership business development support:
  • J.P. Morgan: Advisor Service Center: 1-800-338-4345

55 Institutional Partners, LLC and its affiliates (“55ip”) is a registered investment adviser that offers access to the third-party strategies provided herein in addition to other services.  J.P. Morgan Asset Management provides investment ideas in the form of model portfolios, to 55ip for use in the software offered herein. 55ip receives a service fee from J.P. Morgan Asset Management as consideration for the services 55ip provides its customers in relation to the J.P. Morgan Model Portfolios. The J.P. Morgan Model Portfolios are provided for illustrative and educational purposes only, do not constitute research, personalized investment advice or a fiduciary investment recommendation from J.P. Morgan Asset Management or 55ip to any client of 55ip, and are intended for use only by 55ip customers, with other  information, as a resource to help build a tailored portfolio or as an input in the development of investment advice from a Financial Professional to its own clients and shall not be the sole or primary basis for a Financial Professional. Financial Professionals are responsible for making their own independent fiduciary judgment as to how to specifically use the J.P. Morgan Model Portfolios and/or whether to implement any trades for its designated clients. J.P. Morgan Asset Management does not have investment discretion over, or place trade orders for, any portfolios or accounts derived the J.P. Morgan Asset Management Model Portfolios. J.P. Morgan Asset Management is responsible for the methodology of the Model Portfolios; it is not responsible for determining the individual appropriateness or suitability of the J.P. Morgan Model Portfolios or any of the securities included therein for any client of 55ip. Information and other marketing materials provided by J.P. Morgan Asset Management or 55ip concerning the J.P. Morgan Model Portfolios including holdings, performance, and other characteristics – may vary materially from any portfolios or accounts derived from the J.P. Morgan Model Portfolios. Any performance shown for the J.P. Morgan Model portfolios does not include brokerage fees, commissions, or any overlay fee for portfolio management, which would further reduce returns. There is no guarantee that any investment strategy will be successful or achieve any particular level of results. The J.P. Morgan Model Portfolios themselves are illustrative, they are not funds and one cannot invest directly in the Model Portfolios. The J.P. Morgan Model Portfolios, allocations, and data are subject to change.

Carefully consider the J.P. Morgan Funds within the model portfolios’ investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds’ prospectuses or, if available, the summary prospectuses which may be obtained by visiting Read the prospectus carefully before investing. Investing involves risk, including possible loss of principal. Asset allocation and diversification may not protect against market risk, loss of principal or volatility of returns.

55ip is a wholly-owned subsidiary of JPMorgan Asset Management Holdings Inc.

The price movement of an index-based ETF may not track the underlying index and may result in a loss. ETFs may trade at a price below their net asset value (also known as a discount). All regulated investment companies are obliged to distribute portfolio gains to shareholders.  

J.P. Morgan ETFs are distributed by JPMorgan Distribution Services, Inc., (1111 Polaris Pkwy, Columbus, OH 43240) which is an affiliate of JPMorgan Chase & Co. Affiliates of JPMorgan Chase & Co. receive fees for providing various services to the funds. JPMorgan Distribution Services, Inc. is a member of FINRA.

JPMorgan Funds are distributed by JPMorgan Distribution Services, Inc. (JPMDS) and offered by J.P. Morgan Institutional Investments, Inc. (JPMII); both affiliates of JPMorgan Chase & Co. Affiliates of JPMorgan Chase & Co. receive fees for providing various services to the funds. JPMDS and JPMII are both members of FINRA.

J.P. Morgan Asset Management is the marketing name for the asset management businesses of JPMorgan Chase & Co. and its affiliates worldwide.

©JPMorgan Chase & Co.. All other marks are the property of their respective owners.